Where do you plan to release your app? Is it localized for a
specific country, or should it be available worldwide? Depending on what
you want to know, consider how many possible users you will get from
each platform.
It's very different to approach an app development for the US and Chinese market. You can find complete data from multiple countries in the Kantar Worldpanel site. They also have an interesting report that reviews mobile trends across some of the world's most important markets. We are going to focus in Android, iOS, and Windows Phone as those are the most important smartphone platforms at this moment.
Eventually, the main smartphone platforms are implementing the same features, but they all have some highlights. The Apple ecosystem invites the user to always choose Apple products. Once you have an iPhone, it is easier to get an iPad, use iCloud to have your devices synchronized, and install the same app in both devices, and possibly in a MacBook.
If your app is made for kids, iOS is the best place to sell it. Their App Store has a Kids featured category where these apps are constantly promoted.
The most important point is revenues. When it comes to making sales, iOS users are the ones who spend more money on their apps. Although Android platform has the biggest share, iOS is making 74% of all app revenue.
When we talk about Android, the best remark that can be made about it is visibility. Sixty-five percent of global smartphone owners use Android OS, so if you make a free app for Android, your brand could be easily spread around the world. Android users are not very keen on spending money, but there are millions of them, and you can offer a huge number of downloads.
Android also has a big win with its less restricted submission process. iOS developers often have to make amends and resubmit the app several times because of the strict Apple rules. They can give you several reasons: your app is offensive or makes a sexual reference, it is infringing upon third party rights, it doesn't provide useful functionality, etc. Some of the reasons will have more logic than others.
Finally, although Windows Phone has fewer features than the other two competitors, it is a great market for users with a business background. It's a less competitive market that can make your app more visible.
Cloud services between Windows Phone and other Microsoft products (Windows, Office365, OneDrive, Xbox, etc.) are getting a powerful integration. It is worth keeping an eye on this.
Some stats also indicate that Windows Phone users on average download five apps per month, while for Android it is four, and iOS has to settle with three per user.
It's very different to approach an app development for the US and Chinese market. You can find complete data from multiple countries in the Kantar Worldpanel site. They also have an interesting report that reviews mobile trends across some of the world's most important markets. We are going to focus in Android, iOS, and Windows Phone as those are the most important smartphone platforms at this moment.
Eventually, the main smartphone platforms are implementing the same features, but they all have some highlights. The Apple ecosystem invites the user to always choose Apple products. Once you have an iPhone, it is easier to get an iPad, use iCloud to have your devices synchronized, and install the same app in both devices, and possibly in a MacBook.
If your app is made for kids, iOS is the best place to sell it. Their App Store has a Kids featured category where these apps are constantly promoted.
The most important point is revenues. When it comes to making sales, iOS users are the ones who spend more money on their apps. Although Android platform has the biggest share, iOS is making 74% of all app revenue.
When we talk about Android, the best remark that can be made about it is visibility. Sixty-five percent of global smartphone owners use Android OS, so if you make a free app for Android, your brand could be easily spread around the world. Android users are not very keen on spending money, but there are millions of them, and you can offer a huge number of downloads.
Android also has a big win with its less restricted submission process. iOS developers often have to make amends and resubmit the app several times because of the strict Apple rules. They can give you several reasons: your app is offensive or makes a sexual reference, it is infringing upon third party rights, it doesn't provide useful functionality, etc. Some of the reasons will have more logic than others.
Finally, although Windows Phone has fewer features than the other two competitors, it is a great market for users with a business background. It's a less competitive market that can make your app more visible.
Cloud services between Windows Phone and other Microsoft products (Windows, Office365, OneDrive, Xbox, etc.) are getting a powerful integration. It is worth keeping an eye on this.
Some stats also indicate that Windows Phone users on average download five apps per month, while for Android it is four, and iOS has to settle with three per user.
Aucun commentaire:
Enregistrer un commentaire